Category: Branding
Céleste is a minimal, calming brand identity designed for a modern coffee and tea café. The name — meaning "heavenly" in French — inspired the tagline "Le Goût du Calme" (The Taste of Calm). The identity uses a sage green and cream palette, a custom serif wordmark, and a monogram "C" symbol to evoke quiet luxury and everyday ritual. The system extends across cups, takeaway bags, packaging, signage, and a repeating monogram pattern, creating a cohesive presence from storefront to hand. This project explores how understated color and classic typography can build a premium, approachable café brand.